For millenia protein has been associated with meat.
This is now being challenged by climate-conscious, health-focused millenials who are demanding more plantbased option.
On the supply-side, innovative entrepreneurs, risk-mitigating investors, and even farsighted traditional meat-producers looking to diversify, are accelerating the transition towards future protein solutions.
Looking beyond the flashy consumer trend, and sensational veggie-burgers that bleed, we actually find a sustainably scalable production- and business-model, that no one working in the modern foodscape can afford to ignore.
The speaker David Pedersen is a campaign manager at ProVeg, an international food awareness organization, with the goal to reduce global production and consumption of animals by 50% in 2040.